When scrolling through font catalogs online, start with having a brand trait in mind that your font choice should also express. Every typeface has its own character-and finding the right type that has the personality you’d like to convey can be tedious. When leaving out logo symbols and going for a wordmark instead, focusing on the selection of the font is even more crucial. Examples of logotype design Get inspired by some of the best logo fonts For that reason, serif fonts require more attention when it comes to testing a logo in a multitude of environments. However, there are many applications when a logo needs to work well in small too for example, at the top left corner of a website, especially when viewed on a phone. Serif fonts are prone to lose their details when set small-the serifs (the little feet attached to the letter stems) disappear easily at a tiny font size.
Sans serifs are a versatile choice that can work with a lot of different looks and are easy to read in many sizes, whereas serif fonts may lend a more classic and sophisticated feel to your brand. Is a sans-serif font better than a serif font?
